As founder and creative director of The Curatist, Jiggy Rawal shapes the vision behind each limited-edition rum expression. Her approach brings together provenance, craftsmanship, sensory character and contemporary design to create releases with a distinct sense of place and identity.
Her role extends across the development of the brand, from defining the character of each release to shaping how the liquid, packaging and wider story come together. With formal WSET Level 2 Spirits training and direct involvement in product development, she approaches each edition through careful selection, considered blending and distinctive cask finishing rather than simply releasing a conventional single-origin rum.
Organic, sculptural, and tactile – our ceramic bottle features etched wind lines to symbolise the journey of each rum, and a copper swift poised for flight.
Our rum rests for six months in cognac casks, imparting smooth, layered complexity. A delicate harmony of place, wood and time.
Each edition is a sensory experience. A story told in flavour, bridging place and palate – a tribute to the craft of exceptional rum.
A simple yet powerful vision — to create rum editions that honour geography and the distiller’s craft. We source the finest aged rums globally and blend them with The Curatist English rums.
The swift represents movement, endurance and the instinct to return. Travelling extraordinary distances across borders and landscapes, it reflects The Curatist’s search for distinctive rums, stories and influences from around the world.
Yet every journey returns to a point of purpose. For The Curatist, that return is the moment when different origins are brought together and shaped into a new edition. The copper swift therefore represents both exploration and composition: the freedom to discover widely, and the discipline to bring every element home with intention.
The Curatist approaches blending as a process of composition rather than standardisation. The purpose is not to erase the identity of each component, but to allow different origins, maturation styles and flavour profiles to complement one another.
Selected aged rums are brought together with The Curatist’s English rums to create depth, tension and balance. A carefully chosen cask finish then adds a final layer of aroma, texture and integration, completing the edition without overwhelming the character of the original liquids.
The Curatist was founded by Jiggy Rawal, who leads the brand’s creative vision, curation and product direction. Her approach brings together an appreciation of craftsmanship, global provenance, sensory experience and contemporary luxury to shape each Curatist Edition.
Jiggy Rawal is the founder and creative force behind The Curatist. She is involved in the discovery, development and presentation of the brand’s rum editions, helping shape how provenance, blending, flavour, design and service come together within each release.
The Curatist was created from the belief that excellence is discovered, selected and thoughtfully brought together. Applied to rum, that philosophy means exploring distinctive liquids from different origins and composing them into editions with their own sense of place, character and identity.
Every edition begins with discovery. The Curatist seeks distinctive aged rums whose character reflects their origin, maturation and cask history. These are brought together with The Curatist English rums, refined through blending and completed in specially selected finishing casks.
Cask finishing gives an edition its final layer of character. After the principal components have been brought together, the rum rests in a selected secondary cask so that the wood can contribute additional aroma, texture and complexity. Panama Edition, for example, rests for six months in Cognac casks.
The copper swift represents endurance, movement and return. Swifts travel extraordinary distances yet return to the same place to begin again, reflecting The Curatist’s philosophy of discovering spirits across different geographies and bringing them together within a new edition.
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